A great way to do this is adding buttons linked to the full version of whatever you’re talking about. Add buttons to external links: Keep things tight with your newsletter - make sure it isn’t too long.Flip the script and give your customer value through things like informative content. Value: We all follow brands who ask us constantly to buy, buy, buy.So if you’re ramping up your content, break the newsletters into a few per month. Adjust for your content - we don’t want to send out 10 blog posts in one newsletter. Frequency: A good rule of thumb is to send out one per month.Some things to remember for your newsletter: This is a good way to keep in touch, converse with your customers, and most importantly, add value. We always recommend starting your email marketing with a newsletter. Newsletter best practices for email marketing. Let’s start with the tried and true: the newsletter. Again, major ROI.Īt Broad World, we implement email marketing strategies for virtually all of our clients. It can even get you more likes, clicks, views, and reads on your content. Not only is email marketing one of the most effective ways to grow your business, but it can also help you maintain and grow your current customer base. *Not in the mood to read? Watch the video!* Today, we dig into how to make the most of your email marketing with a newsletter, product emails, and the customer journey. Let’s start this post with a fun fact about Email Marketing: For every $1 you invest in this communication to your customers, you can expect to make $42? Now, that’s major ROI.
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